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Grupo Progreso (The Group for Progress) is the dominant local political party to which Mayor Evelio Leonardia, Vice Mayor Jude Thaddeus Sayson, and most of the city councilors are members. Most of the blocktime programs are concentrated in two stations-dyRL-Abyan Radyo of Eduardo Cojuangco Jr.’s Radyo Pilipino Corporation, and dyAF-Radyo Veritas owned and operated by the Diocese of Bacolod of the Roman Catholic Church. “There has to be a systematic and sustained propaganda campaign way before the campaign period and this can be achieved only by having blocktimes or by having a stable of paid reporters and anchormen.” Enter the blocktimer and his paid-for program. Name recall and exposure are two important factors a candidate must consider if he or she wants to win, and political ads cannot do it alone, a local political planner who also asked not to be named, said. With local rates ranging from P1,500 to P3,000 for a 60-seconder spot, a candidate must spend between P135,000 to P270,000 for political radio ads alone during the campaign period. Political ads are allowed only during the 45-day campaign period for local elective positions and each candidate or registered political party has an allocation of only 60 minutes for television and 90 minutes for radio based on the Fair Elections Act. It is aired alongside ads for detergents, medicines, fertilizers, and all the clutter during the campaign period,” Brillantes said in the vernacular.
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“The problem with a political ad is that it is an ad. While there are complaints about blocktimers even among broadcasters themselves, these are not brought to the attention of the KBP and even if discussed during KBP meetings, “we just talk about it in passing nor do we talk about it at length or in depth maybe because we are so busy with the survival of our respective stations,” Brillantes said.īut the question is: Why do politicians have to have blocktimers when they can just buy political advertisements? Monico Puentevella against blocktimers Alex Paglomutan, Romy Niere, Aladdin Salas, Rolly Baliguat, and Joel Madalag. The local KBP still has to resolve at least three complaints filed in the 20 elections by then Bacolod Lone Disctrict Rep.